Search Insights

Search Insights shows what shoppers search for on your storefront over the last 30 days. Available on the Growth plan and above.

What you see

• Top searches — each query with its number of searches, clicks, clicks per search, and the average position of the result that was clicked.
• Searches with no results — the queries that found nothing. This is often the fastest catalog to-do list you have: missing products, missing synonyms, or data gaps.

What is counted

• Searches shoppers make on your live storefront, with their result count and response time.
• Clicks on search results.
• Not counted: searches you run in Storefront Preview or anywhere else in the admin, and category or brand page loads that involve no search terms.
• Traffic that looks automated (scripts and crawlers) is excluded and reported separately as a count.

Events are not tied to shopper accounts, cookies, email addresses or IP addresses. See the Privacy Policy.

Why it's empty

Insights only fill once a storefront is live and shoppers are searching. A new install, or a store still on the free plan, shows no data.